Do you NEED a Trademark Attorney?
Trademark applicants represented by attorneys are 50% more likely to earn a stamp of approval from the U.S. patent office than those who go at it alone, according to a new academic study.
When applying for a federal trademark, you do not, I repeat, do not HAVE TO HAVE an attorney, unless you are filing as a foreign entity in which you are legally required to hire a U.S Attorney, but it’s something I HIGHLY suggest for all brands seeking Trademarks!
I don’t know about you but 50% odds of losing my money to ultimately have to hire an attorney anyways doesn’t sound financially responsible.
But here’s what I tell potential clients who ask,” Do you think I can save by just filing myself?
Me: Are you a gambler?
Potential Client: Not really, outside of Vegas.
Me: Well filing a Trademark on your own is like gambling, there’s a small chance(10%) you won’t have ANY issues, but since 90% of Trademark Applications receive an Office Action, which is where the United States Patent and Trademark Office Examining Attorney has questions or concerns regarding your application, most who file on their own lose their Trademarks because they don’t know how to properly follow up to those Office Actions.
Potential Client: …
SO again it’s up to you. But like I say often if you’ve been following me for a while, I don’t care if you hire me, someone else or you attempt to go it alone, I just want and NEED you guys to understand the importance of Brand Protection and the critical role a Trademark can play for your business.
How Can A Trademark Lawyer Help?
Me and my fellow Trademark Attorney’s don’t simply just file your Trademark application (like a ton of these trademark marketing agencies do). If you select the RIGHT Trademark expert, they should walk you through the entire Trademark process from the initial application through the final approval, monitoring for trademark infringement, and follow up to any office action. All while being on standby to give proper legal advice to help you along the Brand Protection Journey.
So are you ready to file your Trademark application ?
